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Equity Research for Investors

Retail Traffic and Market Share Data

Investor clients use RS Metrics traffic growth reports to measure trends and forecast transactions and comps.

RS Metrics currently provides weekly, monthly and quarterly year-over-year traffic growth measurements for over 20 retail and restaurant chains, available as interactive Detailed Reports or summary level Traffic Tracker Reports.

In addition, RS Metrics Event-Based Reports measure changes in traffic and market share for selected company events and initiatives that are of interest to a broad range of investors, such as regional store openings, theme park summer traffic, and holiday mall traffic growth (Black Friday).

RS Metrics also produces retail traffic indexes (weighted by company revenue) that are leading indicators and correlate strongly with third party indexes and government reported data (e.g. Monthly Census Retail and Bureau of Economic Analysis Consumer Spending).

Methodology

RS Metrics proprietary models measure year-over-year growth in average parking lot traffic and market share for a representative sample of retail locations during company reporting periods:

  • Sample size depends on size of chain, typically 300-800 store observations per month
  • All traffic growth measurements are from approximately 11:00am - 1:30pm
  • Geographically distributed sample, representative of chain footprint.
  • Time distribution – store observations on every day of the reporting period.
  • Day of week distribution – balanced composition of weekend days in each reporting period.

We use thousands of satellite images of retail parking lots to measure traffic growth for one store or an entire chain.

  • Retail Chains
  • Restaurant Chains
  • Indoor / Outdoor / Outlet Malls
  • Leisure
  • Distribution Centers

We have 3+ years of historical data for most US chains. For ongoing measurement we have global coverage and daily revisit capability.

New retail chains are added frequently and specific chains are available upon request.

Current RS Metrics Retail Traffic Analysis Coverage List
  • (BBBY) Bed Bath & Beyond
  • (BBY) Best Buy
  • (BIG) Big Lots
  • (BWLD) Buffalo Wild Wings
  • (CAB) Cabela's
  • (CMG) Chipotle
  • (DG) Dollar General
  • (HD) Home Depot
  • (JCP) JC Penney
  • (KSS) Kohl’s
  • (LOW) Lowe’s
  • (MNRO) Monro Muffler
  • (PNRA) Panera
  • (PETM) Petsmart
  • (SBUX) Starbucks
  • (SHLD) Kmart
  • (SHLD) Sears
  • (SHW) Sherwin-Williams
  • (SPLS) Staples
  • (SWY) Safeway
  • (TGT) Target
  • (TSCO) Tractor Supply
  • (ULTA) Ulta Salons
  • (WMT) Walmart

We have paused but can provide historical results and restart coverage of several retail chains, including AZO, AAP, COST, CVS, FDO, MCD, ORLY, WAG, WFM.

Detailed Reports

RS Metrics provides in-depth monthly coverage for over 20 retail and restaurant names, delivering interactive reports with national traffic growth measurements, and breakouts by region, week, and day.

All raw data for each store observation is also included in each report for further analysis and for use as an input to existing models.

Each monthly Detailed Report is delivered as it is completed, usually within the first week of the following month.

TrafficTracker Reports

RS Metrics Traffic Tracker reports provide investors with a higher level view of traffic

growth for each retail and restaurant chain, across a broad universe of names:

  • Monthly and quarterly ratings for 20+ names in one report (including all historical results).

Traffic Tracker is well suited for strategies that may not always require the full set of in-depth fundamental data and analysis provided in our Detailed Reports:

  • Traders looking for opportunistic deviations from consensus.
  • Funds looking for info across a wide cross section of the retail universe.
  • Long term investors tracking multiple names over an extended period.
  • Quant funds looking for data inputs for existing models.

Traffic Tracker reports are delivered in two formats; either monthly with results for all names updated at the same time at end of each month, or through “real-time” alerts with results for each name updated when completed.

Deliverables show monthly and quarterly traffic growth trends and traffic growth numbers at a glance for each retail and restaurant name. Past two quarters are included for each name in the report.

RS Metrics Event-Based Reports

RS Metrics measures changes in traffic and market share for selected company events and initiatives that are of interest to a broad range of investors. Examples include regional store openings, theme park summer traffic, and holiday mall traffic growth (Black Friday).

Head to Head Analysis

“Head-to-head” satellite images show year-over-year change in the number and share of cars parked at nearby competitor stores at the exact same time. RS Metrics analyzes thousands of images each week and provides metrics and data feeds that break out results nationally, regionally, by trade area, and for individual stores.

Promotions

RS Metrics analyzes data from thousands of satellite images of retail parking lots to measure “lift” in traffic and market share from promotions, service changes, advertising, or remodels. Results show measurements of the share shift for selected competitor chains overall and even by store location.

Results can be broken out for specific timeframes (date ranges, day of week) and by region, market group, trade area/zip code, store format, and local demographics.

Industrial Employment:

RS Metrics provides a range of proprietary analysis, metrics, and data for investors in manufacturing, energy, distribution, transportation, mining, and other industries.

Frequency of analysis is typically 1-10 times per month per location. The amount of historical data available in archive satellite imagery for a particular site is dependent on location and timeframe, and can go back as far as 2002.

Industrial Production and Employment Growth

Employee vehicles (first shift employment), production products outside, semi trailers, rail cars, shipping containers, raw material piles

Oil / Gas E&P

Tracking of rigs, semi-trailers and other well pad equipment, oil/gas flare height and width measurement, fracking start/stop

Coal Stockpiles, Mine Production
Coal terminals, power plants, iron ore pile change, mines, oil sands pits, volumetrics using 3-D satellite imagery

Construction Progress/Status

Phase starts and stops, clearing and grading, equipment installation, number and location of construction vehicles

The scope of RS Metrics industrial measurement and analysis can be at multiple levels:

  • Industry or market wide: indexes developed from combining and weighting data from multiple companies/facilities in a common industry or market.
  • Company specific: focus on one or more facilities operated by a specific company.
  • Competitive set: comparing two or more competitor locations – next door or across the world.
  • Region-specific: focus on a geographic area or market